Client Overview
A private liberal arts college in Santa Barbara wanted to attract more prospective students through paid search. Facing increased competition from larger institutions, they needed a Google Ads strategy that improved visibility for academic programs, drove inquiries, and supported campus tour bookings in key regions of the United States.
Our Approach
After partnering with us, Westmont College saw a dramatic improvement in their online visibility within just two months. Our team implemented a focused SEO and CRO strategy that prioritized high-intent keywords like “Christian college in California,” aligning those terms across their website content and metadata for maximum search relevance. We also optimized their Google presence, strengthening their local SEO signals and enhancing their visibility in both regional and nationwide searches. Alongside this, we introduced targeted conversion rate optimization to improve engagement with prospective students and families and refining calls to action, page structure, and user experience to increase lead activity. As a result, Westmont now ranks #1 across the board for their core Christian college search terms and is seeing stronger engagement from their ideal audience.
Our Results Speak For Itself
Here are real numbers from our clients marketing campaign we achieved in 3 months:
89
Increase in local SEO
200
Increase in click through rate
3,600
Qualified clicks to their business
Highlights
Westmont College now ranks #1 in SEO for Christian colleges in California, a testament to the strength of their optimized web presence. Over the past six months, their campaigns have generated 130,000 impressions, 36,000 clicks, and a 24.7% click-through rate, far exceeding industry benchmarks. These results reflect not just improved visibility, but highly targeted engagement from prospective students and families.
