Helped Inland Dry Pro Get 2.7x More Leads
Leak detection company in the Inland Empire, CA
Services Used:
Google Ads
Call Tracking
TOP RESULTS
16 → 43 leads a month
Nov 2025 vs Jul 2026
51% lower cost per lead, with 29% less spend
Sep vs Oct 2026
35 leads in Oct 1 – 25
Past the 30 lead monthly target
Client overview
Inland Dry Pro finds and fixes water leaks, slab leaks, foundation pipe leaks and water heater leaks in the Inland Empire, CA. Their main offer is free leak detection.
- Business Type: Leak detection
- City: Inland Empire, CA
- Monthly AD Budget: $25,000
PROBLEM
We took over the acc in October 2025. There was no GTM or conversion tracking and the campaigns were down. November 2025 got only 16 leads at $830.65 each.
What We Did
01
Oct to Nov 2025: set up GTM & tracking, removed ad schedules so ads run all day, Search budget $525 → $1,025 a day
02
Jan to Mar 2026: tested a free leak check ad for Riverside, one $560 Target CPA on all Search, budget up to $1,355 a day, Brand opened to all of California.
03
Apr to May 2026: clicks got pricier, so we raised the Target CPA step by step and tested a slab leak ad. After a slow May (14 leads at $1,419.18) we paused about 45 product search keywords, added 172 negatives and built a 13 ad group Max Conversions test campaign
04
Jun to Jul 2026: turned off AI Max, added a Widget Lead Form conversion, Calls From Ads length 25 → 60 sec so only real calls count, all main conversions in one goal on every campaign.
05
Sep to Oct 2026: client said he was spending too much ($28,947.80 for 24 leads in Sep 1 – 25). We moved Search to Max Conversions, paused weak keywords and 2 ad groups with no conversions in 200 days, cut budgets back to $25K a month, blocked junk searches weekly and sent Google lead form leads to the client’s email
Results with proof
16 → 43
Leads
$830.65 → $624.28
Cost Per Lead
$13,290.45 → $26,849.98
Spend
Dates: Nov 2025 vs. Jul 2026
Google Ads conversions chart
Nov 2025 to Oct 2026
Latest: 24 → 35 leads, $1,206.16 → $588.53 per lead, $28,947.80 → $20,598.38 spend (Sep 1 – 25 vs. Oct 1 – 25, 2026)
Google Ads conversions chart
Nov 1 to Nov 30 (2025)
Latest: 24 → 35 leads, $1,206.16 → $588.53 per lead, $28,947.80 → $20,598.38 spend (Sep 1 – 25 vs. Oct 1 – 25, 2026)
Google Ads conversions chart
Oct 1 to Oct 26 (2026)
Latest: 24 → 35 leads, $1,206.16 → $588.53 per lead, $28,947.80 → $20,598.38 spend (Sep 1 – 25 vs. Oct 1 – 25, 2026)
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