Helped High Quality Tree Service Get 5.9x More Leads
Tree service company in the Seattle area, WA
Services Used:
Google Ads
TOP RESULTS
5.9x More leads
11 → 65 leads a month
30% Lower Cost Per Lead
$137.99 → $96.29
7.7% Conversion Rate
Up From 4.3%
3.3x More Clicks
254 → 845
Client overview
High Quality Tree Service does tree removal, tree trimming, stump grinding and arborist work for homes in the Seattle area. They came to us in June 2025 with a brand new Google Ads account.
- Business Type: Tree Service
- City: Seattle area, WA
- Monthly AD Budget: $5,100
PROBLEM
The account had no history and no data, so Google had nothing to learn from. June 2025 had no leads while the campaigns were brand new, and July 2025 got only 11 leads at $137.99 each.
What We Did
01
Built the Search campaign from scratch with service based ad groups, RSAs, sitelinks, callouts and negative keyword lists
02
Tested Maximize Conversions against Maximize Clicks in Aug 2025, the test won so we moved Search over and added a Brand campaign
03
Scaled the budget step by step from $50 to $125 a day as results held up.
04
Ran RSA A/B tests in Feb, Apr and Jun 2026 and kept the winners
05
Blocked junk searches every week (competitor tree companies, jobs, DIY, equipment) and added the searches that turned into leads as keywords
06
Launched Performance Max in Jul 2026 with service asset groups, a customer list and lead form assets, with Lead Form Submit as the main goal
Results with proof
11 → 65
Leads
$137.99 → $96.29
Cost Per Lead
$1,517.91 → $6,258.85
Spend
Dates: Jul 1 – Jul 31, 2025 vs. Aug 1 – Aug 31, 2026
Google Ads account
Jul 2025 – Aug 2026
461 conversions from 4,169 clicks, at $97.32 per conversion, with leads climbing month after month.
More Case Studies
Westmont College
A private liberal arts college in Santa Barbara wanted to attract more prospective students through paid search. Facing increased competition from larger institutions, they needed a Google Ads strategy that improved visibility for academic programs, drove inquiries, and supported campus tour bookings in key regions of the United States.
Digital Twinners
A real estate photography company in the Bay Area wanted to increase lead flow and improve visibility in a crowded market. To compete with larger media agencies, they needed a Google Ads strategy that delivered consistent inbound leads from agents and property managers without driving up their cost-per-click.
Organized Custom Designs
Organized Custom Designs (OCD) is a Southern California-based professional organizing company led by Kathryn Gramza. Specializing in custom home organization, OCD transforms cluttered spaces into clean, functional environments through a personalized and judgment-free approach.
